I’m an independent product consultant based in New York City with a background in product strategy, user research, and design thinking.
Hello, I’m Aretha.
I have 13 years of experience helping mission-driven organizations and brands launch from 0 to 1 and scale. My background is a blend of boutique digital agency and early-stage startup experience, giving me a diverse understanding of business models, customer/community needs, and agile processes.
Where I can add value.
I thrive at helping small and medium-sized brands go to market and to scale their growth.
Depending on your organizational goals and the stage of your brand, I can act as a factional product manager embedded in your team or work on a project-by-project basis with my network of designers, engineers, and researchers.
-
Gather insights through interviews, surveys, and focused audits to understand user needs and community pain-points.
Output: Insights, User Personas, User Needs
-
Stress test your idea, prove out demand/brand fit through user research and competitive analysis.
Output: TAM definition, GTM strategy, Expansion strategy
-
Bring your brand, product or service, to market with a user-first framework.
Output: End to end launch of a new experience.
-
Unlike growth marketing which often focuses on driving traffic and increasing clicks, product-led growth applies user-first concepts to understand how to scale an existing experience.
Output: Funnel analysis, iterative CRO testing.